HighPost Capital acquires Centr and Inspire Fitness from Chris Hemsworth to create a leading personal fitness, nutrition and wellness platform

NEW YORK–(BUSINESS WIRE)–HighPost Capital (“HighPost”), a leading private investment firm focused on the global consumer and consumer technology sectors, today announced the acquisition of Centr, a personalized digital platform for health and fitness curated by Chris Hemsworth and his hand-picked team of world-renowned experts, and Inspire Fitness (“Inspire”), a leader in state-of-the-art fitness equipment technology. Financial terms were not disclosed.

Founded in 2019 by Chris Hemsworth, Centr provides expert-led fitness, nutrition, and mindfulness programs to help more than 200,000 subscribers worldwide strive to achieve their workout goals. Centr’s main offerings, delivered to users through its main subscription app, consist of daily planners, diverse training programs, meal plans, guided meditations, and more, supported by weekly new content.

Since 2003, Inspire has been designing, manufacturing and distributing premium quality fitness equipment worldwide, with proven leadership in the strength training category. Inspire’s full line of fitness equipment includes functional trainers, strength systems, multi-gyms, cardio machines, free weights, benches, and performance apparel and accessories.

Both Centr and Inspire are poised to capitalize on strong secular growth drivers in large digital and traditional strength training markets as part of the broader shift to hybrid and strength-focused workouts. Both companies share overlapping customer demographics and some of the highest customer affinity scores in their respective categories. The combined company, which will adopt the name Centr, LLC, will be led by a seasoned management team with significant expertise in fitness, consumer, media, technology and operations. Scott Dickey, who brings a 25-year career building and transforming leading global companies, will serve as chairman, and Jeff Laborde, chairman of Inspire, will be joined by existing leaders from Centr and Inspire. Mr. Hemsworth will continue to be deeply involved in all aspects of Centr, as the second largest shareholder in the combined company. Inspire shareholders are also transferring a significant portion of their equity to the transaction.

The combination of Centr and Inspire Fitness, two profitable, high-growth businesses, presents a very attractive opportunity to create a premier fitness platform for health and wellness enthusiasts around the world,” said David Moross. , co-founder, president and CEO. Director of HighPost Capital. “We are delighted to partner with Chris Hemsworth and Jeff Laborde, as well as Scott Dickey, a seasoned active lifestyle and consumer industry executive that I know and have worked with for many years. , in this exciting undertaking. Chris is a global icon whose authenticity, passion for fitness and passionate fanbase will drive a more engaged global fitness community. For nearly two decades, Inspire Fitness has set the standard for developing innovative, high-quality fitness equipment at attractive prices. We look forward to providing the strategic and financial support to further grow Centr’s subscriber base, expand Inspire’s retail distribution footprint, and build a robust fitness brand with multiple growth levers in a resilient industry and in expansion. I would also like to thank HighPost professionals Kevin Mailender and Sol Goldwyn for their efforts on this transaction.

Mr Hemsworth said: “Centr was created to provide users with carefully curated and integrated fitness, nutrition and mindfulness programs, guiding beginners and more experienced users in achieving their unique health and fitness goals. I look forward to partnering with HighPost and Inspire to continue the success of Centr, inspire people to lead healthier, more active lives, and grow our strong subscriber base worldwide by developing great new content. and expanding our offerings. I would like to thank the FLG and Loup teams for their many contributions to Centr and for their continued support.

Mr Dickey added: “I’m honored and thrilled to team up again with David, the team at HighPost, Jeff Laborde and the talented members of the Inspire team, and of course Chris and his incredible expert coaches, as well as Zsofi Paterson and all his Wolf team in Melbourne. This combination represents a tremendous opportunity with enormous potential to compete at the highest levels of the explosive digital fitness industry.

Mr. Laborde said: “As the market leader in premium functional trainers and strength training systems, Inspire Fitness is thrilled to partner with HighPost and Centr to create an industry-leading health and wellness platform. by selectively onboarding, cross-marketing and selling subscriptions to the Centr app. and personalized fitness programming, while leveraging strategic and financial support from HighPost. With the support of our valued retail partners, I look forward to bringing Inspire’s unparalleled combination of functionality, durability and value to consumers around the world.

Baird served as financial advisor and White & Case LLP served as legal advisor to HighPost. Cerberus Business Finance, LLC provided debt financing for the transaction. Evolution Media Capital LLC served as financial advisor and Gilbert + Tobin served as legal advisor to Centr; Greenberg Glusker Fields Claman & Machtinger LLP and Creative Artists Agency LLC acted as advisors to Chris Hemsworth. Harrison Co. served as financial advisor and Buchalter PC served as legal advisor to Inspire.

About HighPost Capital

HighPost Capital (“HighPost”) is a private investment firm focused on the global consumer and consumer technology sectors. Led by David Moross and Mark Bezos, proven private equity and marketing executives, HighPost seeks to leverage the respective skills, network and experience of its leaders to create long-term value for the companies in its wallet. HighPost seeks to identify opportunities with family-owned and entrepreneur-led businesses that share a differentiated approach to value creation. For more information, please visit https://www.highpost.com.

About Center

Centr is a leading fitness, nutrition and mindfulness platform founded by Chris Hemsworth with over 200,000 subscribers worldwide. Centr’s core offerings include a personalized daily health and wellness planner, diverse workout programs for varying goals, and over 3,000 pieces of content – much of it driven by Chris Hemsworth’s passion for fitness. fitness and leveraging its expert network of elite trainers, chefs, nutritionists and other wellness professionals. For more information, visit https://centr.com.

About Inspire Fitness

Founded in 2003, Inspire Fitness began as a manufacturer of premium home fitness equipment, but has since grown into so much more. Bridging the gap between home fitness, the classic fitness studio and online training, Inspire Fitness is changing the home fitness experience with convenience, motivation, education and connection. Inspire Fitness Studios will not only serve as a local fitness studio for the community, but also as a flagship production facility where workouts will be recorded and streamed to the app for a digital in-home experience. To learn more, visit https://inspirefitness.com.

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